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+WT is

a global consultancy firm I freelanced with for 1 year. I was in charge of designing digital products and customer experiences

Year
2021-2022
Duration
1 year
Discipline
Service & UX Design
Client
various
PROCESS & Goals

My remote collaboration with +WT’s design team concerned the design of services and digital products. I used to cover all the steps of the design process, from research to user journey definition, from wireframing to final prototyping and testing. During this year I had the opportunity to follow several projects for global clients such as Lavazza, Poste Italiane, Lafarmacia, IP.

Methodologies

Desk Research

User Journey definition

Information Architecture

Wireframing

UX & UI Design Sprints

Presentation to clients

FULL CASE STUDYVIEW WEBSITEVIEW WEBSITEVIEW WEBSITEVIEW LIVE WEBSITE VIDEO CAMPAIGN

OTHERS From THE ARCHIVE

PROJECTS

UNICA

Design the new digital platform for italian schools
ongoing

Divana

Aroma diffuser concept definition
2023

ELECTROLUX

A new washing machine vision
2022

KOODOU

A new wine cooler experience
2022

Koodou

Portable lamps concept
2022

YOTRIO

Modular furniture family
2022

JJD WEBSITE

Assessment & proposal
2022

Jjd Brand

Design a family of smart kitchen products
2022

Morso

Innovative home-fireplace concept
2021

Electrolux

Coffee Machine Concept definition
2021

IP

Envisioning the future of gas stations
2022

IGT

App redesign concept
2022

ABB

Defining showroom experience
2022

POSTE IT

Landing pages design
2022

LAVAZZA

Strategical concept directions
2022

LAFARMACIA

Website redesign
2021-22